Battle of the Business Cards: Paper vs. Digital
- CostDigital business cards are more cost-effective than printed cards, which can cost at least 26% more.
- SustainabilityDigital business cards are more sustainable because they eliminate the need for paper and printing.
- Sharing and updatingDigital business cards can be shared and updated in real time, while printed cards need to be reprinted if information changes.
- SpaceDigital business cards have more space to include information like social media links, portfolios, and personalized messages.
- Interactive elementsDigital business cards can include interactive elements like videos, animations, and audio clips.
- AccessibilityDigital business cards require internet access and compatible devices to share and access.
- Personal touchSome say that digital business cards lack the personal touch of exchanging a physical card.
- App risksUsing a digital business card app from an unproven company can be risky.
- Downloading and installingSome people find it tedious to download and install an app and create an account for digital business cards.
Technology is great you just have to know when and where to use it. We asked around and received some feedback regarding this debate. Here are a few of the responses …
One reader said that “it’s actually good to have a paper business card as a badge when you show up to the estimate, no one wants to be taking their phone out all the time just for a quick introduction. Here’s my card so you can see other stuff I do, now let’s move onto the questions of the work.”
Another commenter said, “Sometimes technology actually makes a mud puddle when it can be simpler — I also sell my jobs almost mainly just on appearance and confidence and have always presented paper card ... even just having a company shirt on sells it!”
“I scan hundreds of cards at Trade Shows, and instantly forget about them. Then a week later I come across a solid well designed card from the show and remember. I gotta reach out. Just saying.”
Another offered this: “I feel more people would be apt to forget whose information they uploaded to their phone ,than people would forget a physical business card they can actually hold in their hands. The bottom line either way is, either you’re memorable or not.”
According to Irvina Moody MD PhD JD MBA, “Well, business cards [are] good to have especially if the digital card has digital malfunction. Always good to have paper card just in case (cell phone gets lost, etc.)”
Irvina Moody we totally agree! We make ours with QR codes for the best of both worlds!
